01
Selection
We identify category‑defining global consumer brands in wellness, beauty, home, and lifestyle ready to lead in Israel.
Operating partner · Tel Aviv
Great products
just need
to be thereGreat products just
need to be there
Capital, logistics, e‑commerce and national retail distribution under one roof.
Explore our modelGlobal brands
Israeli market
Our model
From first conversation
to national scale.
We bring the
world’s best
consumer brands
to Israel
02
Investment
We co‑invest our own capital into initial inventory, regulatory approvals, and launch marketing from day one.
03
Scale
We run freight, customs, e‑commerce, and nationwide retail distribution to grow each brand into a household name.
Our investment thesis
The people who carry your brand are the ones invested in it
Platform
Full market ownership under one roof
Four integrated capabilities. One team responsible for making the brand work locally.
01
Capital & Inventory
Co‑investing in stock and market launch.
02
Logistics & Regulation
In-house freight, customs and MoH approvals.
03
E‑Commerce & Brand Growth
Local storefronts and digital scale.
04
Nationwide Retail
Leading pharmacy and retail chains.
The partners
The people behind BeeThere
Operators and investors with hands‑on experience across logistics, technology, retail and brand growth.
Orel Hershkovitch
Co-Founder & CEO
CEO of ISLINE, leading the group today following its 2024 acquisition. Over a decade at the helm, with investments across international logistics, supply chain, and retail.
Stav Kaynar
Co-Founder & Managing Partner
Technology operator and investor. Former COO of Twik, Techstars & 8200 Alumni mentor, and EL AL Boeing 787 Captain frequently in the US.
Bella Sade
E-commerce, Brand Development & Growth
Bella brings hands‑on experience in building and scaling consumer e‑commerce operations, digital marketing, automation and brand development.